PYPR Software Product Management
by Timo Wagenblatt
PYPR Software Product Management by Timo Wagenblatt
PYPR helps product managers, product teams, and whole product organizations to
The PYPR approach enables you to understand your product holistically and tackle the areas of imbalance to set your product, your team and yourself up for success.
The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
As a product manager, getting Software Product Management right is all about balance. Building awesome products requires balance of domain expertise, technical expertise and soft skills:
Finding the right balance for your product and for your role remains the key challenge, whether you are, for example, a B2B product manager, a B2C product manager, or you are managing internal products.
I explain how to leverage and adapt the PYPR approach with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity.